Key Concepts

Project Almanac (2015)   

 

Language

The font used for the title of the movie is very futuristic which gives off the impression that the movie is sci-fi and has something to do with time. This makes it a time-travel movie which is a sub-genre of Sci-fi. The production blurb also gives us information about the who produced the movie and also other information such as who wrote the movie. It states the name 'Michael Bay' who is an American film maker and has an established name in the movie industry. The release date is displayed just under the production blurb so people are more likely to see that. It is written in a way that is different to the production blurb so that it stands out at the bottom of the poster.

Institution

The movie was produced by Michael Bay, Andrew Form and Bradley Fuller who are all very big film makers. Michael Bay creates big-budget films with lots of special effects which can be clearly seen within the movie. Andrew Form another producer in the movie Project Almanac has worked on other movies like horror films such as The Purge and The Texas Chainsaw Massacre. The last producer Bradley Fuller has worked on the same movies as Andrew Form which have been great movies to watch. The production companies can be seen at the bottom of the poster, these include of Insurge Pictures, Platinum Dunes, MTV Films and Paramount Pictures. The people making money are the production companies and also the producers that have invested their own money in order to get a profit. The do this in order to make profit and then be able to create bigger and better movies. 

Audience

I think the target audience for this movie would be 60% male and 40% female as personally I think males would be more likely to watch sci-fi movie where the main character is a male. On the  poster there is one female which may not be enough to balance out the genders as females may be looking for a lead character within the movie. The age range would be between 13-30 as the younger audience (children under 13) wouldn't be able to understand the sophisticated technology involved within the movie such as a time machine etc. Also looking at the effects on the poster we can see that the younger audience would be more interested at the special effects. 

Representation

On the poster it shows a group of teenagers that are grouped around the time machine which is what the movie is based around. The poster is showing that the teenagers are the main characters surrounding the time machine which is what the movie is based around. The colours used are quite futuristic as silvery and blueish colours are related to the future or anything to do with time travel. The seem to be in an open space to show how barren the area around them is so not many people may know about the time machine they have.