Jurassic World (2015)
Genre
Jurassic World fits into the experimental science sub-genre of the sci-fi genre. This could also be a hybrid between adventure and sci-fi. This will increase the popularity of the movie as people interested in the adventure genre would like to watch the movie.
Key Conventions
The dinosaurs in the movie is a classic convention in all the Jurassic movies which gives the watcher an idea as to what will happen within the movie. The dinosaur eating the shark could attract some people that like to see horrific moments. Some other conventions include the characters reaction which in this trailer is shown as petrified and shocked. This makes the trailer more appealing as watchers would like to know what actually happens within the movie which makes them want to watch it. The setting intrigues some people as the bright colours of the grass and hills may make children more attracted to it and therefore increase the popularity of the movie. The science lab is another classic convention within sci-fi movies. In Jurassic World the scientist (Claire) works in a science lab in order to create a brand new dinosaur.
Target Audience
The movie is a 12A which suggests the movie is most likely a family movie. The age range is probably around 12-40 which in most cases covers the whole family which means everyone will be able to go and watch which once again increases the popularity. I think the movie is very equal in terms of which gender would like to watch it. The percentage of males and female wanting to watch the movie would most likely be 50% and 50%.
Avengers : Age of Ultron
Genre
Avengers fits into sci-fi however some people could argue that it's not due to the fact it's closer to being a fantasy than being a pure sci-fi movie. However the advanced technology used for Iron Man could contribute to the sci-fi part of the movie.
Key Conventions
The advanced technology used in Tony Starks suit shows a futuristic side to the movie and shows that it is a science fiction type of movie. Also the robots shown in the movie are another convention that contributes to the science fiction side of the movie. The lab where Tony Stark works at has a really futuristic atmosphere to it which is another classic convention to science fiction movies. Some people may regard The Hulk as an abnormal creature which is once again another convention of science fiction movies.
Target Audience
The movie is a PG-13 which means it is suitable for families. I think the age range would be would be from 13-40 as this is a suitable age range for families. I think this is a good age range for the producers as more people would go to watch it. In my opinion 60% of viewers would be male and 40% female as I think males may prefer action movies.
Interstellar
Genre
Interstellar fits into sci-fi and adventure. The sub-genre would be 'space' and 'time travel' this is because they explore outer space also when the characters the time changes where they are ahead by many decades.
Key Conventions
The first convention of Interstellar is time travel which is a classic convention used in many sci-fi movies. The second convention of the movie is the advanced technology used to send the astronauts into outer space. The technology is shown at the start of the trailer when the characters go after a drone. More technology is shown in the trailer when the space ship can be seen which is used to go into space. Another convention is the use of different planets and environments.
Target Audience
The movie is a PG-13 which makes me think it could be a family movie or for people in their teens/20s. The age range for Interstellar could be 13-35. Also i think this is aimed at more educated people. I think men would enjoy this movie more which makes me say 70% of viewers would be male and 30% of viewers be female.
